Our mission is to connect people, responders, and systems through trusted, human-centered technology that ensures critical health and safety information is available when it is needed most. We enable individuals to securely share their own information, support organizations in preparing for emergencies, and help frontline teams act with confidence, clarity, and speed. By improving how information moves across environments, from recreation and travel to industrial worksites and emergency care, we work to reduce risk, improve outcomes, and make moments of crisis safer for everyone.
A world where critical health and safety information moves seamlessly across people, places, and systems. From remote worksites and recreational environments to emergency response and acute care. We envision connected care that is proactive, human-centered, and trusted, reducing risk and improving outcomes in moments that matter most.
Human-centered by design
We design for real people in real environments, prioritizing usability, clarity, and decision-making under pressure.
Safety before everything
We believe access to accurate, timely information is foundational to safety, whether during recreation, work, or emergency care.
Interoperability and connection
We build solutions that bridge gaps between individuals, responders, and systems, enabling continuity across settings and sectors.
Trust and accountability
We handle health and safety information with the highest standards of privacy, security, and transparency.
Practical impact
We focus on solutions that work in the real world, improving outcomes without adding burden or complexity for users.

Franci Sterzer is a human factors and accessibility specialist with deep experience designing systems for high-risk, high-complexity environments. Her work focuses on ensuring technology supports real human decision-making under pressure. At SyncMed Technologies, Franci leads company strategy, product vision, and partnerships, grounding EMS2ED in evidence-based design and frontline realities.

Kate Ewing is an emergency and triage nurse with over 15 years of frontline experience across Alberta and Western Canada. She holds a Master of Nursing focused on emergency handover, human factors, and clinical workflows. Kate leads clinical research, validation, and user engagement for EMS2ED, ensuring the platform reflects real care environments and improves patient safety.

Brandon Blondeau is a practicing paramedic with extensive frontline experience in emergency response and pre-hospital care. He brings operational insight into EMS workflows, system constraints, and real-world clinical demands. Brandon ensures EMS2ED is practical, relevant, and seamlessly integrated into paramedic practice.

Patty brings extensive experience in healthcare commercialization, system adoption, and stakeholder engagement. She has supported the translation of innovation into operational health settings and works closely with leadership teams to navigate procurement, scale, and adoption. Patty leads go-to-market strategy and health system partnerships at SyncMed.

Blaire Kelsie is a senior technology leader with over two decades of experience building and scaling digital platforms. He has led technical teams from early-stage MVP through growth and acquisition. At SyncMed, Blaire oversees platform architecture, security, and scalability, ensuring EMS2ED is robust, secure, and built for real-world healthcare deployment.
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